REFLEXIONANDO | La playera y los patrocinadores

Por Jairo Martínez

Entiendo que esto es un negocio y que los patrocinadores mantienen en buena parte a los equipos de futbol. Ya en estos tiempos hasta el Barcelona ha pensado en ponerle publicidad a su playera para ganarse algunos millones más. Esto viene al caso porque los americanistas estamos si no molestos, sí inconformes  por la doble publicidad que presenta ahora el uniforme del América.

Y esto es porque si había un equipo que había mantenido cierta limpieza en el uniforme, era el América. Todos los demás tuvieron épocas que hasta 8 o 10 anunciantes presentaban en sus camisetas. Y no es algo menor ni poco trascendente, al contrario, me parece que es para ponerle mucha atención.

Supongo que por ahora no hay nada qué hacer ni se puede dar marcha atrás, pero ojalá y se regrese a uno o máximo dos anunciantes en la playera, no más. Ni en shorts y medias tampoco. Y da igual la marca que sea, obviamente ya se está muy identificado con Coca-Cola, incluso ya más que patrocinador se veía como parte de la camiseta, pero si se cambia, ya sea Bimbo o cualquier otra, que sea sólo una en la parte frontal.

Ahí está el llamado a la directiva, que aunque su trabajo es mantener bien la economía del Club, también es cuidar la imagen del equipo. Ojalá y escuchen a la afición esta vez y no rompan este momento donde hay buena relación entre directivos, equipo y afición. |

  1. Jeff

    Ya ves Jose Antonio, las buenas csbmutores nunca las pierdo!! Si, yo tambien de Erasmus, a disfrutar lo que me queda del tiempo de estudiante, que luego . ya no se puede.Ya tengo apuntada la fecha, pero llego justo ese mismo dia 20, intentare ir a Monzf3n pero no se a que hora llegare9Mucho animo y un beso enorme

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